Paradigm Shift to Internet-based Streaming to Affect IPTV Market

The report covers an in-depth study of the market by region and segmentation and also includes a country-level analysis of the segments. A detailed assessment of the industry trends, latest developments are also available in the report.

Pune, India - July 17, 2019 /MarketersMedia/ —

Market Highlights

The global IPTV market is predicted to have incredible growth at a healthy CAGR over the assessment period (2018-2023). IPTV is the abbreviation of internet-based protocol television. Here the internet is utilized to deliver videos and TV programs which are on demand or live. The digital television service will be provided to the subscriber through internet connection or broadband. IPTV will offer users with dynamic features to augment their experience in comparison to traditional television transmission, namely cable television, satellite broadcast, and radio frequency broadcast. This service can be offered to IP enabled TVS, PC, laptop, tablet or mobile phone and also on video on demand solutions.

The internet protocol television has gained traction and attracted larger customer base over the years owing to its higher level of interaction with users. It has catapulted the market on an upward trajectory. The key players are rolling out strategies such as triple-play services, offering unlimited bandwidth using fiber-to-the-home (FTTH) technology, etc. for providing enhanced user experience. This, in turn, is projected to have a positive impact on the proliferation of the market in the upcoming years.

Various factors are pushing the growth of the IPTV market. These factors in accordance to the Market Research Future (MRFR) report include accessibility of high-speed broadband network, growing need for video on demand services, addition of hybrid services and high-definition channels, increasing demand of consumers for reliable and high-quality online experience, users changing preference, and paradigm shift to IPTV and internet-based streaming from satellite TV or cable. On the contrary, prevention of piracy, protection of content, limited bandwidth in places having low internet penetration and increasing adoption of OTT solutions namely Amazon Prime Video and Netflix are factors that may impede the IPTV market growth over the assessment period.

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Segmentation:

Market Research Future report offers a wide segmental analysis of the IPTV market on the basis of type and model.

Based on type, the IPTV market is segmented into subscription free and subscription based.

Based on the model, the IPTV market is segmented into on-demand and live.

Regional Analysis:

From the above-mentioned key regions which have been analyzed in the study of the global internet protocol television market the North American and European market has captured the most significant shares in terms of market size. In Europe, countries such as France, Germany, and the U.K lead the market. The rising popularity of video on demand among consumers combined with the rising investment in telecom services is expected to support the market's growth in Europe.

The growing penetration on the internet and internet-based services in the Asia Pacific have been particularly important for the growth of the APAC IPTV market. Governments in the APAC region are decidedly more supportive and have launched several initiatives towards the launch of IPTV services as they do not need high investments on infrastructure. The rapid urbanization in the area, combined with an expanding middle class due to the increase in disposable income as set APAC up to be the most promising regional market in the global IPTV market. The Rest of the World is expected to witness moderate growth over the projection period.

Key Players

Leading players profiled in the IPTV market include ARRIS International Plc, Sterlitetech, Verizon, AT&T Inc., Cisco Systems Inc., Ericsson AB, Tripleplay Services Ltd., Akamai Technologies, Moftak Solutions, Huawei Technologies Co. Ltd, among others.

June 2019- Zattoo has expanded their IPTV platform (white label) with set-top boxes that is based on Android TV Operator Tier. This product has lately been presented at ANGA COM, German trade fair in Cologne. The company is currently offering a network operator application that is fully customizable as a part of their white label platform that will help operators to provide television services under their respective brand devoid of the need to spend in their own software or hardware.

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Contact Info:
Name: Abhishek Sawant
Email: Send Email
Organization: Market Research Future
Website: https://www.marketresearchfuture.com/reports/iptv-market-6587

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